Our Mission as a Gallery. 


Pink-Collar Gallery CIC is an art organisation dedicated to the promotion of women and working-class people and using art to promote equality, working in the North East with Sunderland being our base. Addressing the emplacement in the arts, we want to support and develop working-class artists. Developing workshops, talks from indivduals and organisations working in the arts and mentoring sessions. We aim to help emerging creatives of all ages wanting to work and develop their practice in the North East. Alongside workshops, we will be producing an expansive exhibition programme which focuses on the underrepresentation of women in the arts and championing working-class identity. Through facilitating exhibitions and access to creative workshops for communities in Sunderland we aim to show art is for all and everyone can learn and enjoy it. 

We set up PCG as our director, Michaela Wetherell who was born and raised in Sunderland struggled to get into a career in the arts. We want to share her experience and others like her to break down the gatekeeping of knowledge and skills and to change the stigma that just because you come from a lower socioeconomic background the arts is a viable career for you.

About Pink-collar Gallery 

Pink-Collar Gallery is dedicated to the promotion of underrepresented groups and using art to promote equality. Developed by Sunderland-based curator Michaela Wetherell whose particular passions are highlighting female (under)representation within the arts and the relevance of working-class identity.

Starting online to support artists in the pandemic and to develop an exhibition programme. Since 2020 Pink-collar has worked with over 155 artists, commissioned 20 new pieces of work and focused on issues such as mental health, working-class identity and femicide.

Now in 2024, Pink-collar Gallery has broken out of the internet and has been popping up throughout Sunderland with events and exhibitions around the city. With plans to have our physical gallery in the centre of Sunderland in the near future.

Our next 2 years will be focused on -
  • Supporting and developing the careers of North East working-class artists.
  • Making creativity accessible to all, especially women from lower socioeconomic backgrounds.
  • Exhibiting working-class artists and telling working-class stories.

For more information about the Director of Pink-Collar click here ︎ for her curatorial portfolio and CV.